Combs Collision

Keeping a multi-location auto collision repair company ahead of the competition in Columbus and Westerville.

%

Increase in Google Search (SEO) conversions in a 3-month period

%

Reduction in cost per lead from
Facebook compared to the
previous 3-months

%

Decrease in bounce rate
in the same period

SEO | SEARCH ENGINE MARKETING | WEB DESIGN | SOCIAL MEDIA

The challenge

Paul and Vicky Combs built their small family-owned business from the ground up, but when big corporations began buying up local collision repair shops and offering cheaper services, they found it tough to keep up in Columbus’s competitive market. They trusted and invested in “specialists” that delivered nothing but disappointment. Referrals and repeat clients provided a steady but inconsistent flow of new customers.

a website designed by ventralocal on a laptop, table and phone

Our approach

We needed to bring in leads fast so they felt the impact immediately, and then we needed to build brand trust and recognition to bring in new customers in the long term. We used a smart SEO strategy to make sure they appeared on the first page of Google and Bing while people were actively searching for an auto body shop.

Here’s how we did it:

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Understand the Industry – We learned the historical search variations; “body shop near me”, “collision center”, “auto body repair”, etc. We integrated meaningful content about the process and answered related questions. This earned Google love with expertise, authority, and trust.

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Execute the Strategy – We designed a fresh website that’s a breeze to navigate for both people and search engines and fine-tuned the technical bits. We even designed a cool new feature—an online auto repair estimator—to make things super convenient for their customers.

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Bring Home the Leads – To top it off, we launched a heavy social media and Google Ads campaign to give Combs Collision even more visibility in search results, increase brand recognition, and start bringing in leads right away.

Social Media Marketing Efforts

We bring a fun and heartfelt voice to their brand, which reflects their family values: “Collision Repair by People Who Care.”
Many ads promote the convenience of their unique online estimator tool.

Results

Their online estimator has been a resounding success! In fact, it’s been so popular that we occasionally need to pause its use to manage the surge in business it generates!

We saw remarkable results in the first six months after implementing our SEO roadmap. We’ve attracted an incredible 348% more new visitors to their website compared to the previous period. Plus, these visitors translated into a remarkable 256% increase in conversions from organic search.

Thanks to the success of our SEO strategy, we’ve been able to streamline our spending on Google ads. This adjustment has ensured that Combs Collision can efficiently manage the influx of leads while staying within budget.

screenshot of google pagespeed insights and google analytics reporting a high score on website design and conversion tracking

“Greg has been an absolute pleasure to work with, his professionalism is only matched by his work ethic. We have made enormous strides in establishing our company’s online presence which has lead to a tangible increase in sales.”

JOSIAH COMBS | Combs Collision & Body Shops