Charles Bendig, LLC

Attracting leads for a law office in Dublin, OH

%

Increase in Google Search ranking
in a 6-month period

%

Increase in website traffic
from Google Maps

%

Decrease in bounce rate
in the same period

SEO | SEARCH ENGINE MARKETING | WEB DESIGN | SOCIAL MEDIA

The challenge

Chuck Bendig contacted us already having a long-standing and well-established practice. The problem? Leads had dropped significantly in the competitive Columbus market. He had little social media presence and was looking for a way to be “hands off the technical stuff”.

A laptop displaying the home screen of the law website that Ventralocal built and a cell phone displaying their GBP with regular updates and reviews

Our approach

We needed to bring in quality leads quickly, make his brand recognizable, and ensure he was showing in search results when someone was looking for his services.

Here’s how we did it:

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Narrow the focus – While Chuck’s practice offers legal services for Estate Law, Family Law, and Personal Injuries, we needed to pick a lane, dominate it, and then sprinkle in the rest. Columbus is a large and competitive market, let’s think smaller. We knew we could own his local area with a smaller geo radius.

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SEO – We built him a beautiful website in classy new colors, made it easy to understand, and write blog articles to drive in traffic with relevant topics. Next, we keyworded relevant pages, and then had him listed in Google and Apple Maps to increase his visibility.

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Contacts are conversions – With expertly researched and worded search ads, we made sure if someone was searching for his services, they were served his site on a silver platter. Easy tap-to-call features and contact forms made the phone start ringing pretty much immediately.

Results

Our efforts resulted in a 32% lift in total conversion actions over a 6-month campaign period. Knowing that not all leads are counted equally, we narrowed the focus of Google Ads and analyzed real-time data based on the client’s lifecycle stages.

Having end-to-end access to the customer journey, allowed our team to analyze what campaigns, keywords, and ad copy were driving the best outcomes for Charles. The ability to optimize for sales and not just leads helped VentraLocal position Chuck Bendig amount the top Estate Planning Attorneys in Dublin, Ohio.

We’ve seen such great results with Chuck that he hired us to handle his wife’s Real Estate Digital Marketing. Now, that’s the best kind of review.

Learn more about our approach to lawyer marketing here.