PPC For Small Businesses
Reach local customers fast with search engine marketing (SEM) from VentraLocal—our targeted approach ensures maximum results for small businesses. We specialize in creating cost-efficient online paid advertising solutions. We get you more qualified leads and amplify conversions for your business.
Call us. We’re really great at search marketing.
Your competitors are using search ads…and winning.
Search marketing has many names; PPC (pay-per-click), search engine marketing (SEM), or search ads, but they all mean the same thing. Think about the last time you searched for something. No matter what it was, most likely, the first few results shown were paid search ads. A business has paid to be at the top of the results page in the hopes that you click their ads, and are taken to their website.
The top 3 paid ads in Google search results receive 41% of the clicks, on average.
Read that again…..
That’s a powerful statistic.
Google and Bing search ads have always, and will always be the powerhouses of PPC marketing strategies for small businesses. Sure, all businesses are competing for the coveted #1 spot in organic search results, but, supplementing these ever-changing organic results with precisely targeted search ads are a must.
It’s the fastest way to bring in new clients…when it’s done right. That’s where we come in.
“We have been working with VentraLocal Digital for years and can honestly say that if your company is in need of a company to help with your marketing and advertising needs, then look no further.”
Jim Lough | Modern Painting & Coatings
Search Marketing Skillset
Laser-focused Strategy
Understanding your audiences’ behaviors, emotional triggers and biases means we can search for keywords and phrases they would search for when they’re close to making that decision. It’s all about being there – where they are and when they need you.
Art vs. Science
Writing effective Google Search Ad titles and descriptions is the art. Adwords management of the ad accounts and optimizations is the science. All of which VentraLocal Digital Marketing does with rigor, precision, and a meticulous eye for detail.
Monthly Reports
You’ll never be in the dark about progress and performance. We’ll provide monthly reports that are tailored to show you exactly what’s important to you without bombarding you with data and numbers.
Consumers question.
Be their answer.
At VentraLocal Digital Marketing, your search engine marketing strategy is a holistic, customer-experience-driven game plan that gets your brand in front of consumers on search terms your competitors don’t think of.
It sounds simple, but understanding your consumers is our first step. By getting deeper into the psychology of your potential audience, we can understand what they’re searching for on Google and what Google Ads we can show to get cut through.
Because when you want to know if there’s a solution for your toothache, or your air conditioner stopped working, what do you do?
You Google it.
Search Marketing = New clients. Right now.
Search ads can be your savior, but if not done correctly your budgeting nightmare. It takes time, patience and skill to perfect the balance and make them work for you.
The HERO
Search Marketing is a workhorse to bring in new clients from outside your home city, promote seasonal services and generate immediate leads. It is also very flexible.
When we uncover a trending term in your industry, we can add it and it performs well at once. Your business gets found on Google, Bing, Yahoo, MSN, Facebook, Instagram, Twitter, and others.
The VILLIAN
Once the search budget is gone, so are your ads. Search engines must get paid. For this reason, we like a diverse strategy. Implementing Search Marketing services can not only make your phone ring right now but also bring new visitors to your website, which aids our Local SEO efforts to gain an anchored presence on the first page.
Let’s get growing.
Don’t be afraid to give up the good to go for the great.
Frequently Asked Questions
What is search engine marketing?
SEM, or search engine marketing, encompasses paid advertising on platforms like Google, Bing, or Yahoo. Businesses pay to appear on search engine results pages (SERPs) to drive website clicks and revenue. This often involves pay-per-click (PPC) marketing, where businesses bid for ad placement based on relevant keywords.
Why does my business need Google Search Ads?
With over 40,000 Google Searches made per month in any given industry, plus an additional 3 million websites on the Google Display Network, your ads can not only increase your brand awareness by 80%, but can also be a way to increase brand sales and revenue. You’re targeting consumers who are ready to buy. The good thing about the search ads pay-per-click (PPC) model, is it means you only pay to advertise to users who actually click on your ad. It’s also worth noting that people who click on ads are 50% more likely to purchase so it’s an enormous opportunity to generate some serious leads and sales.
What about Bing Search Ads?
Don’t worry, we haven’t forgotten about Bing. Bing Ads are search ads on the Microsoft Advertising pay-per-click platform. They’re essentially the equivalent to Google Ads search ads. You create a campaign targeting a group of keywords, and when users search for those specific phrases, your ad bids on a chance to show up in one of the top sponsored placements for maximum visibility. Bing Ads are valuable because, like Google, they’re able to capture users who are actively researching or considering a purchase. In some cases, it may be substantially less cost-per-click on Bing. So, for those on a very tight budget, we may look to Bing search ads to fill in any gaps.
Do I need both SEO and PPC strategies?
Yes! SEO and PPC are different strategies that deliver different results. Neither is a one-size-fits-all option for a comprehensive digital marketing strategy, rather efforts should be taken toward optimizing both avenues. Nevertheless, depending on your business growth strategy, one strategy may require more focus for your business. SEO is not a quick-win strategy; if you want a quick increase in traffic to your website, then SEO alone isn’t going to give you the results you want. SEO traffic is organic traffic that builds up steadily over time. In contrast, Pay-Per-Click (PPC) is your strategy if time is of the essence. PPC ads can instantly give you more traffic, but you are paying for that. And PPC campaigns can only be set up by a PPC expert. At VentraLocal, we have SEO and PPC professionals who can work with you to decide which strategy will deliver the right results for your business.
How do you target my local audience?
Most advertising platforms, like Google Ads, offer robust geographic targeting options, allowing us to specify the locations where you want your ads to be shown. Whether you’re targeting a specific city, region, or even a radius around your business location, we can tailor your ads to reach potential customers in your local area. Additionally, features like location extensions and local search ads further enhance our ability to connect with nearby customers. With the right targeting strategies in place, we can effectively promote your local business to the people who matter most.
How do I get started with search marketing?
Getting started is easy! Just reach out to us here. We’ll set up an initial consultation to discuss your business goals, challenges, and assess your current online presence. From there, we’ll develop a customized marketing plan tailored to your local business.
Related services
Website design
We’re really good at combining compelling content with a beautiful site.
Local SEO
Well-written content waves a neon flag telling Google ‘look-at-me’, and you’ll never see it happening.
Social Ads
Social media is the gasoline to your fire. We’ll use it to drive customers to your site and make your brand recognizable.